~ The Story

The Background

When traveling and using Snapchat, I would notice the multiple Snapchat Geofilters in the cities that I traveled to.

However, when arriving back home from my trips, I realized there wasn’t a Geofilter for my hometown, leading me to create the first in 2016.

The Opportunity

I sat down and designed a few different Geofilters for my hometown and submitted them to Snapchat. After submitting, I received an email stating they had been accepted for my hometown.

The email also mentioned that Snapchat was seeking designers for their new live stories feature in Tokyo, London, and Sydney.

I decided to try my hand at a Tokyo Geofilter for Snapchat's live stories, which was accepted showcasing my work to thousands of users.

Metrics

According to Snapchat’s metrics, my worldwide Geofilters have been used over 500,000 times and viewed over 20,000,000 times.

The metrics help understand Snapchat's user base and how such simple Geofilters can impact communities on Snapchat.

How Geofilters Helped Me with Design

From the beginning of my Geofilter design process, I had very little understanding of specific styles, colors, and design techniques. Geofilters helped me understand the practicality of design and how to create something from scratch while meeting the user’s needs.

Thanks for Reading!

I appreciate the time you’ve taken to read through my experience designing Geofilters to understand a bit of my background. If you have any questions about my experience designing Geofilters, please reach out! I’d love to discuss it with you!